Color = Emotion

The idea for Chroma was a simple one. With traditional packaging using clear glass, the color of the bourbon takes centerstage. While the color of bourbon itself is beautiful, we wanted to lean in further to the concept that color influences emotion. We were heavily influenced by the works of Mark Rothko, amongst others, who believed in intense and bold colors dominating the overall visual representation of a piece of art. After all, boldness is yet another form of artistic expression.

The colors selected for Chroma are those that touch us in a personal way. More than that, most of these striking hues have earned legendary status over large expanses of time. Some of the color choices are simply too special to leave out. Painting the entire bottle in these colors provides us with a dramatic and artistic visual representation that in many ways elevates the entire look of the Saint Cloud bottle. We didn’t need to do it, but we felt that we had to, if for no other reason than to satisfy something within us that needed to see it happen. We hope that you enjoy it too!